Kylie Cosmetics is a globally recognized beauty brand founded by media personality and entrepreneur Kylie Jenner. Launched in 2015 with the iconic Kylie Lip Kits, the brand has evolved into a comprehensive cosmetics line known for its trendsetting products and strong social media presence.Wikipedia+1Coty Investors+1
Brand Evolution
- 2015: Kylie Jenner introduced Kylie Lip Kits, a combination of liquid lipstick and lip liner, which quickly became a viral sensation.Wikipedia+1Coty Investors+1
- 2016: The company was rebranded as Kylie Cosmetics to reflect its expanding product range beyond lip products.
- 2019: Coty Inc., a global beauty company, acquired a 51% controlling stake in Kylie Cosmetics for $600 million, valuing the company at approximately $1.2 billion. Investopedia+3Wikipedia+3DIE WELT+3
- 2021: The brand was relaunched with new, clean, and vegan formulas, alongside refreshed packaging. This relaunch aimed to appeal to a broader, more environmentally conscious audience. Coty Investors
Global Expansion
Kylie Cosmetics has expanded its reach internationally:
- India: In April 2024, the brand launched in India through a partnership with House of Beauty, making its products available exclusively at 25 Sephora India stores and online at sephora.in. UniIndia
- Retail Presence: The brand’s products are now available in major retail outlets, including Harrods and Selfridges in the UK, Douglas in Europe, and Mecca in Australia. Coty Investors
Product Offerings
Kylie Cosmetics offers a wide range of products:
- Lip Products: Lip Kits, glosses, and balms.Investopedia+4Wikipedia+4Coty Investors+4
- Face Products: Foundations, blushes, and highlighters.
- Eye Products: Eyeshadow palettes and mascaras.Wikipedia
- Skincare: Complementary skincare line, Kylie Skin, launched in 2019.
Brand Impact
Kylie Jenner’s influence and strategic use of social media have played a pivotal role in the brand’s success. Her ability to engage with her audience and create buzz around product launches has solidified Kylie Cosmetics as a leading name in the beauty industry.DIE WELT+2Investopedia+2Vogue Business+2
For more information or to explore the product range, visit the official website: kyliecosmetics.com.